The Growth of AI in Digital Marketing
According to the Gartner, the use of AI by marketers is expected to jump from 10% to 40% by 2026, with 75% of operational activities being converted into strategic actions thanks to AI-driven automation and data analysis. This means AI is moving from a trend to a central pillar of marketing operations, especially in areas such as market segmentation, campaign personalization, and results analysis.
The McKinsey highlights that companies that implement AI-powered personalization can increase their revenues by up to 15%. Deloitte points out that demand for personalized content grew 1.5 times in 2023, but only 55% of teams could meet this demand without AI. With generative AI, it's possible to deliver content in greater volume and quality, exceeding market expectations. Also see how AI can increase business productivity, check out this full article on our blog.
How AI Revolutionizes Audience Targeting
Traditional Segmentation vs. AI Segmentation
| Aspect | Traditional Segmentation | AI Segmentation |
|---|---|---|
| Criteria | Demographic and geographic | Behavioral, interests, emotions, history |
| Data Volume | Limited | Massive (Big Data, real time) |
| Personalization | Low | Very high, down to the individual level |
| Agility | Slow, manual | Automatic, in real time |
| Efficiency | Average | Maximum, with continuous optimization |
Proven Benefits
- Increased ROI: More relevant campaigns generate higher engagement and conversion. To learn more about this strategy, just check out this article.
- Loyalty: Customers perceive value in personalized recommendations and tend to repeat purchases.
- Real-time optimization: Automatic adjustments based on user behavior and market trends.
See other proven benefits through AI Connect and the AI First journey through this link.
Market Data and Trends
- Adoption in Brazil: 86% of Brazilian companies already use AI for personalized recommendation, surpassing the US (66%).
- Personalization: 71% of Brazilian consumers would stop using brands that do not invest in personalized experiences.
- Impact on Revenue: Consumers spend an average of 54% more with brands that use AI for personalization.
- Leading Sectors: Marketing agencies (71%) and software/cloud companies (64%) are leading the use of AI in B2B marketing.
- Automation and Efficiency: 40% of professionals report positive revenue impact, and 70% plan to increase AI investments in 2024.
Success Stories: AI in Action in Marketing and Sales
Amazon, Netflix and Spotify
- They use AI to recommend products, music, and movies, increasing conversion, retention, and user satisfaction.
- On Netflix, 80% of the content watched comes from AI-powered recommendations.
Coca-cola
- Implemented AI for dynamic campaigns that adapt in real time to cultural trends and local preferences.
- Result: 30% increase in ROI in programmatic campaigns.
McDonald's
- Used AI to customize menus at drive-thrus and digital kiosks, adjusting offerings based on weather, time, and customer profile.
- Result: increase in average ticket and conversion rate.
Nutella
- Created 7 million unique packages using AI for image analysis, all sold within a week, with resale prices up to 25 times higher.
Sephora
- AI-powered chatbots offer personalized recommendations and tutorials, generating a 11% increase in online sales.
Despite the advances, only 16% of companies claim to have all the data necessary to understand their customers in depthActivating and integrating this data is still a challenge, but the rewards are high: more satisfied customers, greater loyalty, and a significant increase in the average ticket.
Connect Chat: Powering Conversational Marketing with Artificial Intelligence
A Connect Chat (https://connectchat.ai/pt) stands out as a robust solution for companies looking to transform customer interactions through artificial intelligence applied to conversational marketing. The platform provides:
- Intelligent automation of service and sales
- Seamless integration with multiple communication channels (WhatsApp, Instagram, Facebook, among others)
- Creating personalized journeys based on behavioral and historical data
- Advanced analytics for measuring engagement and conversion
- Continuous improvement through machine learning, making bots more efficient and humanized
With Connect Chat, organizations can not only optimize support and sales processes, but also increase customer satisfaction, generate valuable business insights, and ensure greater scalability in digital operations, adding competitiveness and innovation to customer relationships.
Artificial intelligence is already revolutionizing digital marketing, offering precise targeting, large-scale personalization, and measurable results. The future belongs to those who use data and AI to create authentic and relevant connections with their audience, strengthening their market presence.
With the AI Connect, this transformation is within your business's reach: flexible, scalable solutions designed for brands that want to grow with purpose and innovation. Are you ready to elevate your strategy and stand out in an increasingly competitive landscape?
Discover how AI Connect can boost your marketing and create experiences that matter. Talk to our team and take the next step towards high impact!
