Blog

Blog

Combining technology and sport: the story of Sarah and Hoopers

September 18, 2023
Written by
AI Connect
 In this article, we will explore how the AI assistant, Sarah from AI Connect, is transforming the interaction between players, fans, and basketball enthusiasts on the Hoopers platform. In addition to optimizing communication and workflows, Sarah stimulates productive discussions and innovation, enriching the experience in the world of basketball.  
Loading the Elevenlabs Text to Speech AudioNative Player...

With the constant technological evolution, organizations are increasingly seeking solutions that assist in optimizing their workflows and improving operational efficiency. In this quest, Artificial Intelligence (AI) has been gaining prominence, especially virtual assistants.

AI Connect, a pioneering company in the development of virtual assistants, introduces Sarah, a dynamic and highly versatile virtual assistant that incorporates AI to collaborate with work teams. One of the main roles played by Sarah is in the Co-pilot edition, aimed at real-time collaboration with company employee teams.

Hoopers, a renowned community platform that connects players, fans, and basketball enthusiasts, is an excellent example of an organization that benefited from this feature. André, founder and CEO of Hoopers, quickly realized the positive impact that Sarah AI Co-pilot can have on the productivity and efficiency of his team. His testimony will be central to this success story, highlighting how Sarah AI became an indispensable partner in his operational optimization strategy.

The implementation of Sarah at Hoopers

At Hoopers, AI has played a significant role in optimizing workflows and improving operational efficiency. The founder and CEO of Hoopers, André, underscores the importance of having Sarah AI, developed by AI Connect, on his team:

"Sarah was brought to Hoopers with the aim of optimizing our workflows and ensuring we had a tool that was understanding and also evolving with us as the company grew."

Sarah's role in Hoopers' day-to-day

At Hoopers, Sarah not only simplifies time-consuming tasks, such as meeting documentation, but also contributes to the generation of new content and creative ideas. André emphasizes that she has been widely used, especially in processes that are more operational and time-consuming.

April Fool's Day and Sarah's creativity

A striking example of Sarah's creative capacity occurred on April Fool's Day. The Hoopers team decided to use Sarah to generate some fun fictional stories. One of the stories produced by Sarah included Pau Gasol, former NBA player, officially becoming one of Hoopers' consultants.

It was a lot of fun, we all enjoyed not only creating the prank, but also realizing the impact it could have in terms of content generation and the engagement it ended up bringing to us on the first day.

Overcoming objections: AI as an ally, not a replacement

Despite the initial unfamiliarity that the implementation of virtual assistants like Sarah might cause, André views AI as a powerful productivity tool in the future of work. He believes that artificial intelligence won't replace people, but rather help everyone to be more productive, efficient, and have more time for themselves.

"I don't believe that artificial intelligence will replace people. What I do believe is that it will help all of us become more productive, and it's up to us to understand how we can use the tool in the best possible way so that we can all have more time, be more efficient, do more things, and not only work more but also have more downtime for ourselves."

This perspective offers a positive view on the integration of artificial intelligence into teams, assisting in increasing productivity and engaging all team members.

The implementation of Sarah AI Co-pilot at Hoopers is tangible testimony to the transformative power of artificial intelligence in a startup. While Hoopers is already reaping significant productivity benefits with the Co-pilot, the journey with AI is just beginning. Soon, the company plans to expand the use of Sarah AI, adopting the Web Agent mode to enhance user experience and utilizing the Sarah AI Customer Companion version to strengthen relationships with partners. This case demonstrates that, when technology is strategically adopted, the potential for growth and innovation is vast and promising.

Stay tuned for our upcoming posts, where we'll be pleased to share more interesting cases like Hoopers', showcasing the amazing contribution of Sarah AI in various organizations. We're eager to take you on an exciting journey through the world of artificial intelligence and its innovative applications. Keep following us and get ready to learn more about this fascinating adventure! See you next time!

More From our Blog
Ilustração conceitual dividida em duas partes. À esquerda, um cubo verde rachado revelando um interior vermelho caótico, simbolizando o 'Projeto Melancia'. À direita, uma interface holográfica limpa com ondas de probabilidade e dados fluídos, representando o futuro com o Sentinels.
The End of "Project Watermelon": Why AI Demands a New Form of Management
See more
January 2, 2026
Automatizando Pesquisas de Mercado com IA
Automate Market Research with AI Tools: Turn Data into a Competitive Advantage
See more
October 9, 2025
Shadow IA
Shadow AI: The Invisible Challenge of Artificial Intelligence in Business
See more
July 29, 2025
Share
Get Ready to Meet Sarah AI!​

Be among the first to experience the transformative power of our platform.

Related Posts
Meet Sarah AI

Discover how our platform can transform your company's communication. Contact us for a personalized demo.