{"id":4891,"date":"2025-07-10T16:59:11","date_gmt":"2025-07-10T15:59:11","guid":{"rendered":"https:\/\/blog.aiconnect.cloud\/?p=4891"},"modified":"2025-07-10T19:07:19","modified_gmt":"2025-07-10T18:07:19","slug":"ia-no-marketing-digital-segmentacao-precisa-para-campanhas-de-alto-impacto","status":"publish","type":"post","link":"https:\/\/blog.aiconnect.cloud\/en\/ia-no-marketing-digital-segmentacao-precisa-para-campanhas-de-alto-impacto\/","title":{"rendered":"AI in Digital Marketing: Precise Targeting for High-Impact Campaigns"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4891\" class=\"elementor elementor-4891\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50fad09 e-flex e-con-boxed e-con e-parent\" data-id=\"50fad09\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-909085c elementor-widget elementor-widget-heading\" data-id=\"909085c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">The Growth of AI in Digital Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17f816e elementor-widget elementor-widget-spacer\" data-id=\"17f816e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-993b177 elementor-widget elementor-widget-text-editor\" data-id=\"993b177\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to the <a href=\"https:\/\/mundodomarketing.com.br\/uso-de-ia-por-profissionais-de-marketing-subira-de-10-para-40-ate-2026-segundo-gartner\">Gartner<\/a>, the use of AI by marketers is expected to jump from 10% to 40% by 2026, with 75% of operational activities being converted into strategic actions thanks to AI-driven automation and data analysis. This means AI is moving from a trend to a central pillar of marketing operations, especially in areas such as market segmentation, campaign personalization, and results analysis.<\/p><p>The <a href=\"https:\/\/hbr.org\/sponsored\/2024\/05\/personalize-your-customers-shopping-experience-with-ai\">McKinsey<\/a> highlights that companies that implement AI-powered personalization can increase their revenues by up to 15%. <a href=\"https:\/\/inforchannel.com.br\/2023\/10\/11\/estudo-da-deloitte-mostra-impacto-da-ia-generativa-no-marketing\/\">Deloitte<\/a> points out that demand for personalized content grew 1.5 times in 2023, but only 55% of teams could meet this demand without AI. With generative AI, it&#039;s possible to deliver content in greater volume and quality, exceeding market expectations. Also see how AI can increase business productivity, <a href=\"https:\/\/blog.aiconnect.cloud\/en\/connect-chat-aumente-85-da-produtividade-com-ia-empresarial-segura-e-personalizavel\/\">check out this full article on our blog<\/a>.<\/p><p><!-- notionvc: 72c82136-29a1-4e14-b1e7-094c2fc0a45d --><\/p><p><!-- notionvc: 4143f566-6813-4320-aac4-72201249a200 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ad2c7 elementor-widget elementor-widget-spacer\" data-id=\"f7ad2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19592fe elementor-widget elementor-widget-heading\" data-id=\"19592fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">How AI Revolutionizes Audience Targeting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c424d2e elementor-widget elementor-widget-spacer\" data-id=\"c424d2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15174cd elementor-widget elementor-widget-heading\" data-id=\"15174cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-medium\"><span style=\"font-weight:600\" data-token-index=\"0\" class=\"notion-enable-hover\">Traditional Segmentation vs. AI Segmentation<\/span><!-- notionvc: a967b72f-6ecc-492b-8536-13cebac1de0b --><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f882eb elementor-widget elementor-widget-spacer\" data-id=\"4f882eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019f7b1 elementor-widget elementor-widget-text-editor\" data-id=\"019f7b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table><thead><tr><th><strong>Aspect<\/strong><\/th><th><strong>Traditional Segmentation<\/strong><\/th><th><strong>AI Segmentation<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Criteria<\/td><td>Demographic and geographic<\/td><td>Behavioral, interests, emotions, history<\/td><\/tr><tr><td>Data Volume<\/td><td>Limited<\/td><td>Massive (Big Data, real time)<\/td><\/tr><tr><td>Personalization<\/td><td>Low<\/td><td>Very high, down to the individual level<\/td><\/tr><tr><td>Agility<\/td><td>Slow, manual<\/td><td>Automatic, in real time<\/td><\/tr><tr><td>Efficiency<\/td><td>Average<\/td><td>Maximum, with continuous optimization<\/td><\/tr><\/tbody><\/table><p><!-- notionvc: 9eae1e50-9f94-467f-a67e-1e8df4d8536d --><\/p><p dir=\"auto\"><!-- notionvc: 833d5f7a-bdf6-484d-9100-a3f164059bed --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7848c5b elementor-widget elementor-widget-spacer\" data-id=\"7848c5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79133a1 elementor-widget elementor-widget-heading\" data-id=\"79133a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\"><span style=\"font-weight:600\" data-token-index=\"0\" class=\"notion-enable-hover\">Proven Benefits<\/span><!-- notionvc: d7db04a0-bd0e-46cd-833f-aa9471bb2479 --><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5fdf8e elementor-widget elementor-widget-spacer\" data-id=\"c5fdf8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49d074f elementor-widget elementor-widget-text-editor\" data-id=\"49d074f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Increased ROI: More relevant campaigns generate higher engagement and conversion. To learn more about this strategy, <a href=\"https:\/\/blog.aiconnect.cloud\/en\/transforme-seu-roi-como-a-ia-reduz-custos-e-otimiza-operacoes\/\">just check out this article<\/a>.<\/li><li>Loyalty: Customers perceive value in personalized recommendations and tend to repeat purchases.<\/li><li>Real-time optimization: Automatic adjustments based on user behavior and market trends.<\/li><\/ul><p>See other proven benefits through AI Connect and the AI First journey <a href=\"https:\/\/blog.aiconnect.cloud\/en\/connect-chat-acelerando-a-jornada-ia-first-nas-empresas\/\">through this link<\/a>.<\/p><p><!-- notionvc: 0fc336ba-fe92-4362-86c3-35796c7f64f9 --><\/p><p><!-- notionvc: 6515f11b-e821-4b06-938b-7f4c550876bb --><\/p><p dir=\"auto\"><!-- notionvc: f3bfe565-d20e-4e59-8797-de311ecbe5ac --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15d760 elementor-widget elementor-widget-spacer\" data-id=\"b15d760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-658111e elementor-widget elementor-widget-heading\" data-id=\"658111e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Market Data and Trends<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c792b58 elementor-widget elementor-widget-spacer\" data-id=\"c792b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba9ddf5 elementor-widget elementor-widget-text-editor\" data-id=\"ba9ddf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Adoption in Brazil:<\/strong>\u00a086% of Brazilian companies already use AI for personalized recommendation, surpassing the US (66%).<\/li><li><strong>Personalization:<\/strong>\u00a071% of Brazilian consumers would stop using brands that do not invest in personalized experiences.<\/li><li><strong>Impact on Revenue:<\/strong>\u00a0Consumers spend an average of 54% more with brands that use AI for personalization.<\/li><li><strong>Leading Sectors:<\/strong>\u00a0Marketing agencies (71%) and software\/cloud companies (64%) are leading the use of AI in B2B marketing.<\/li><li><strong>Automation and Efficiency:<\/strong>\u00a040% of professionals report positive revenue impact, and 70% plan to increase AI investments in 2024.<\/li><\/ul><p><!-- notionvc: fcabce59-1023-43d7-b8ab-58640c2464c5 --><\/p><p><!-- notionvc: 193f551e-907c-485f-947f-6c57605973f4 --><\/p><p><!-- notionvc: cd18a55b-6547-4387-9d63-da9a7a04489f --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6810727 elementor-widget elementor-widget-spacer\" data-id=\"6810727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d21d9f elementor-widget elementor-widget-heading\" data-id=\"6d21d9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Success Stories: AI in Action in Marketing and Sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83ef07 elementor-widget elementor-widget-spacer\" data-id=\"b83ef07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44d1533 elementor-widget elementor-widget-text-editor\" data-id=\"44d1533\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Amazon, Netflix and Spotify<\/strong><\/p><ul><li>They use AI to recommend products, music, and movies, increasing conversion, retention, and user satisfaction.<\/li><li>On Netflix, 80% of the content watched comes from AI-powered recommendations.<\/li><\/ul><p><strong>Coca-cola<\/strong><\/p><ul><li>Implemented AI for dynamic campaigns that adapt in real time to cultural trends and local preferences.<\/li><li>Result: 30% increase in ROI in programmatic campaigns.<\/li><\/ul><p><strong>McDonald&#039;s<\/strong><\/p><ul><li>Used AI to customize menus at drive-thrus and digital kiosks, adjusting offerings based on weather, time, and customer profile.<\/li><li>Result: increase in average ticket and conversion rate.<\/li><\/ul><p><strong>Nutella<\/strong><\/p><ul><li>Created 7 million unique packages using AI for image analysis, all sold within a week, with resale prices up to 25 times higher.<\/li><\/ul><p><strong>Sephora<\/strong><\/p><ul><li>AI-powered chatbots offer personalized recommendations and tutorials, generating a 11% increase in online sales.<\/li><\/ul><p>Despite the advances, only 16% of companies claim to have all the data necessary to understand their <a href=\"https:\/\/itforum.com.br\/noticias\/empresas-br-superam-america-ia-vendas\/\">customers in depth<\/a>Activating and integrating this data is still a challenge, but the rewards are high: more satisfied customers, greater loyalty, and a significant increase in the average ticket.<\/p><p><!-- notionvc: 86fc0f70-8f90-4453-a210-3304ac34d83f --><\/p><p><!-- notionvc: 4865c000-6153-4c23-97c5-ddf6b59d4c63 --><\/p><p><!-- notionvc: a5cc7d14-e7c3-4bc9-8a7f-8c42460fb2f3 --><\/p><p><!-- notionvc: cd18a55b-6547-4387-9d63-da9a7a04489f --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1691651 elementor-widget elementor-widget-spacer\" data-id=\"1691651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b269b49 elementor-widget elementor-widget-image\" data-id=\"b269b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"210\" src=\"https:\/\/blog.aiconnect.cloud\/wp-content\/uploads\/2025\/07\/connectchat-logo-1024x269.png\" class=\"attachment-large size-large wp-image-4898\" alt=\"\" srcset=\"https:\/\/blog.aiconnect.cloud\/wp-content\/uploads\/2025\/07\/connectchat-logo-1024x269.png 1024w, https:\/\/blog.aiconnect.cloud\/wp-content\/uploads\/2025\/07\/connectchat-logo-300x79.png 300w, https:\/\/blog.aiconnect.cloud\/wp-content\/uploads\/2025\/07\/connectchat-logo-768x202.png 768w, https:\/\/blog.aiconnect.cloud\/wp-content\/uploads\/2025\/07\/connectchat-logo-1536x404.png 1536w, https:\/\/blog.aiconnect.cloud\/wp-content\/uploads\/2025\/07\/connectchat-logo-18x5.png 18w, https:\/\/blog.aiconnect.cloud\/wp-content\/uploads\/2025\/07\/connectchat-logo.png 2001w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e638cf elementor-widget elementor-widget-spacer\" data-id=\"4e638cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12e2c59 elementor-widget elementor-widget-heading\" data-id=\"12e2c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Connect Chat: Powering Conversational Marketing with Artificial Intelligence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67dba6f elementor-widget elementor-widget-spacer\" data-id=\"67dba6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8c41cd elementor-widget elementor-widget-spacer\" data-id=\"a8c41cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce53cdb elementor-widget elementor-widget-text-editor\" data-id=\"ce53cdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Connect Chat (<a href=\"https:\/\/connectchat.ai\/pt\">https:\/\/connectchat.ai\/pt<\/a>) stands out as a robust solution for companies looking to transform customer interactions through artificial intelligence applied to conversational marketing. The platform provides:<\/p><ul><li><strong>Intelligent automation of service and sales<\/strong><\/li><li><strong>Seamless integration with multiple communication channels (WhatsApp, Instagram, Facebook, among others)<\/strong><\/li><li><strong>Creating personalized journeys based on behavioral and historical data<\/strong><\/li><li><strong>Advanced analytics for measuring engagement and conversion<\/strong><\/li><li><strong>Continuous improvement through machine learning, making bots more efficient and humanized<\/strong><\/li><\/ul><p><!-- notionvc: 4865c000-6153-4c23-97c5-ddf6b59d4c63 --><\/p><p><!-- notionvc: a5cc7d14-e7c3-4bc9-8a7f-8c42460fb2f3 --><\/p><p><!-- notionvc: cd18a55b-6547-4387-9d63-da9a7a04489f --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d32a517 elementor-widget elementor-widget-text-editor\" data-id=\"d32a517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With Connect Chat, organizations can not only optimize support and sales processes, but also increase customer satisfaction, generate valuable business insights, and ensure greater scalability in digital operations, adding competitiveness and innovation to customer relationships.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6acdd8f elementor-widget elementor-widget-spacer\" data-id=\"6acdd8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da551e0 e-flex e-con-boxed e-con e-parent\" data-id=\"da551e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71b4e62 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"71b4e62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19b0916 e-flex e-con-boxed e-con e-parent\" data-id=\"19b0916\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c07d515 elementor-widget elementor-widget-text-editor\" data-id=\"c07d515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Artificial intelligence is already revolutionizing digital marketing, offering precise targeting, large-scale personalization, and measurable results. The future belongs to those who use data and AI to create authentic and relevant connections with their audience, strengthening their market presence.<\/em><\/p><p><em>With the <strong>AI Connect<\/strong>, this transformation is within your business&#039;s reach: flexible, scalable solutions designed for brands that want to grow with purpose and innovation. Are you ready to elevate your strategy and stand out in an increasingly competitive landscape?<\/em><\/p><p><em>Discover how AI Connect can boost your marketing and create experiences that matter. <a href=\"https:\/\/aiconnect.cloud\/connect-with-us\">Talk to our team<\/a> and take the next step towards high impact!<\/em><!-- notionvc: 3d53e427-aba6-49b2-bd86-e3da8e2e6e73 --><!-- notionvc: d42471fc-ff33-451a-a8a1-fa721dc8168c --><\/p><p><em><!-- notionvc: 39d097e4-d2e6-4e96-8c2f-7425a22b19ed --><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ef07c7 e-flex e-con-boxed e-con e-parent\" data-id=\"1ef07c7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence (AI) is redefining digital marketing, making it possible to create highly targeted and personalized campaigns with measurable results and a direct impact on companies&#039; revenue. Below, we detail how AI is transforming audience segmentation, present market data and success stories, and demonstrate how solutions like AI Connect can enhance these strategies.<\/p>","protected":false},"author":9,"featured_media":4893,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[127,129,44,128],"class_list":["post-4891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-in-business","tag-ai-first","tag-conversational-platform","tag-digital-transformation","tag-enterprise-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA no Marketing Digital: Segmenta\u00e7\u00e3o Precisa para Campanhas de Alto Impacto - AI Connect - Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.aiconnect.cloud\/en\/ia-no-marketing-digital-segmentacao-precisa-para-campanhas-de-alto-impacto\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA no Marketing Digital: Segmenta\u00e7\u00e3o Precisa para Campanhas de Alto Impacto - AI Connect - Blog\" \/>\n<meta property=\"og:description\" content=\"A intelig\u00eancia artificial (IA) est\u00e1 redefinindo o marketing digital, tornando poss\u00edvel criar campanhas altamente segmentadas e personalizadas, com resultados mensur\u00e1veis e impacto direto na receita das empresas. A seguir, detalhamos como a IA est\u00e1 transformando a segmenta\u00e7\u00e3o de p\u00fablico, apresentamos dados de mercado, cases de sucesso e mostramos como solu\u00e7\u00f5es como a AI Connect podem potencializar essas estrat\u00e9gias.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.aiconnect.cloud\/en\/ia-no-marketing-digital-segmentacao-precisa-para-campanhas-de-alto-impacto\/\" \/>\n<meta property=\"og:site_name\" content=\"AI Connect - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-10T15:59:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-10T18:07:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.aiconnect.cloud\/wp-content\/uploads\/2025\/07\/IA-no-Marketing-Digital.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Diego Sousa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aiconnect_cloud\" \/>\n<meta name=\"twitter:site\" content=\"@aiconnect_cloud\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diego Sousa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.aiconnect.cloud\\\/ia-no-marketing-digital-segmentacao-precisa-para-campanhas-de-alto-impacto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.aiconnect.cloud\\\/ia-no-marketing-digital-segmentacao-precisa-para-campanhas-de-alto-impacto\\\/\"},\"author\":{\"name\":\"Diego Sousa\",\"@id\":\"https:\\\/\\\/blog.aiconnect.cloud\\\/#\\\/schema\\\/person\\\/3f0a700fcf2830558fabd3e152eb9634\"},\"headline\":\"IA no Marketing Digital: Segmenta\u00e7\u00e3o Precisa para Campanhas de Alto Impacto\",\"datePublished\":\"2025-07-10T15:59:11+00:00\",\"dateModified\":\"2025-07-10T18:07:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.aiconnect.cloud\\\/ia-no-marketing-digital-segmentacao-precisa-para-campanhas-de-alto-impacto\\\/\"},\"wordCount\":922,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.aiconnect.cloud\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.aiconnect.cloud\\\/ia-no-marketing-digital-segmentacao-precisa-para-campanhas-de-alto-impacto\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.aiconnect.cloud\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/IA-no-Marketing-Digital.png\",\"keywords\":[\"ai first\",\"conversational platform\",\"digital transformation\",\"enterprise ai\"],\"articleSection\":[\"AI in Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.aiconnect.cloud\\\/ia-no-marketing-digital-segmentacao-precisa-para-campanhas-de-alto-impacto\\\/\",\"url\":\"https:\\\/\\\/blog.aiconnect.cloud\\\/ia-no-marketing-digital-segmentacao-precisa-para-campanhas-de-alto-impacto\\\/\",\"name\":\"IA no Marketing Digital: Segmenta\u00e7\u00e3o Precisa para Campanhas de Alto Impacto - 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