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Communities 4.0: The Wonders of AI at Community Manager School

September 29, 2023
Written by
Bianca Reno
 In this article, we talk with Emiliano Agazzoni from Community Manager School about the revolution of artificial intelligence in the management of online communities. We explore how AI Connect and the assistant Sarah are boosting engagement and discuss the advantages of AI in communities.  
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For Emiliano Agazzoni, founder of the Community Manager School (CM School), being an entrepreneur requires always being in search of novelties to expand the scale and quality of the business. It was in this context that he discovered AI Connect and realized the need for an intelligent assistant in the community of professionals he managed at his company.

The Community Manager School is a school focused on training professionals who work in the management of online communities. The decision to collaborate with AI Connect aimed to assist in the construction, growth, and engagement of the community of students they already maintain at CM School itself. The initiative began with a WhatsApp group, where Sarah, the virtual assistant from AI Connect, was introduced to serve as a source of information and moderator.

Sarah, acting as a Customer Companion, became a vital bridge between CM School and its students. Providing immediate support, she responds to inquiries, solves issues promptly, and maintains engagement in the group, facilitating communication and collaboration within the community. Her presence on WhatsApp allowed for real-time interaction, creating a more connected and enriched learning environment.

Quick Response and Insights

Using a knowledge base, Sarah was programmed to answer frequently asked questions, thereby freeing up the human community manager to focus on other aspects. Additionally, Sarah also acts in group moderation, suggesting relevant content and facilitating discussions.

As important as answering questions is Sarah's role in keeping the group active, always being the first to respond and bring up new discussion points.

"Sarah is able to adapt her tone of voice to match that of the group, making interaction with her more natural. This is crucial because each group has its own collective identity. By communicating in the same style as the group members (for instance, using emojis), Sarah manages to integrate seamlessly into the group's identity. This makes members see Sarah not as an intruder, but as part of the group. And the unexpected answers Sarah can provide often lead to additional insights and discussions, keeping the community alive and engaged."

More Time for Strategy and Process Optimization

The implementation of Sarah in Emiliano's community proved to be quite beneficial. She not only alleviates the load on the human community manager, but also contributes to keeping the group active and engaged. This brought a new dimension to our learning dynamic.

The onboarding of new members, for example, received a special touch with Sarah's arrival. Now, when someone new joins our community, besides the traditional welcomes from the Community Manager and the founder, there's also a warm welcome by Sarah.

Another activity that gained new mechanics was the job opportunities board. Emiliano shares that CM School already had a channel for advertising community manager positions, a weekly board where updated job openings were sought and also compiled by the manager to send to students. This process is now automated by Sarah: it has become much more efficient and eased the access to information. She creates a welcoming environment and at the same time highlights the innovative presence of artificial intelligence in the learning milieu.

"She manages to add value. Besides solving this and that task, we can stay focused on more strategic issues."

AI and the Future of Professional Activities

Reflecting on Sarah's experience at Community Manager School, Emiliano offers us an insightful view of the role artificial intelligence can play in our daily lives:

I believe that artificial intelligence is here to solve operational issues that don't require a human to be operated, which today can be easily resolved with artificial intelligence. So, we perform operational tasks every day, which can automatically be carried out by an artificial intelligence and it's not just about a robot doing the tasks, but also about having natural language. Today, artificial intelligence has a fantastic capability to really solve many of humanity's problems.

Emiliano is right in identifying that a large portion of the operational tasks we perform every day could be easily managed by an artificial intelligence like Sarah. The reality is that artificial intelligence is already here, and has incredible potential to transform various areas – from communities and discussion groups, to the public sector and medicine.

Thus, we conclude this account highlighting that CM School is just at the beginning of its journey with AI Connect. Soon, the school plans to explore the potential of the other versions of Sarah, such as the Web Agent and the Co-pilot, to continue improving the educational experience and community engagement. We invite all entrepreneurs to get to know Sarah and explore the vast potential that artificial intelligence can bring to your business. After all, artificial intelligence is no longer a thing of the future - it's here now, ready to make our lives easier, our tasks more efficient, and our communities more united.

We are just scratching the surface of the potential of artificial intelligence in managing online communities. The conversation with Emiliano Agazzoni provided us with an intriguing insight into how AI is shaping the future of community interactions. We will continue to explore and share insights on how AI Connect and assistant Sarah are at the forefront of this digital transformation. There is an exciting journey of discovery ahead, and we are thrilled to share each step of it with you. Keep following our posts for more revelations on how AI is building stronger and more engaged communities. See you next time on the AI Connect blog!

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